Here are this week’s main search engine news headlines from all over the Web.

Deconstructing Microsoft AdCenter’s Missed Opportunities
when Microsoft is in second place, they cannot afford to offer bad usability and disempowered customer support.

Discover Pages Similar to the Current One with “Similar Pages”
This week we are looking into an alternative app: Similar Pages The tool uses its own crawler to collect pages around the web and create The Map of Internet Similarity. The map is claimed to contain more than 3.2 billion pages.

10 Local Search Tools I Simply Can’t Live Without
Over the last year there was some pretty cool tools that made their way into the local search space. On top of that, since the Oct 27th Algoween Update, there seems to be a lot more coming. Here is a current list of great local search tools.

Visualize your own data in the Google Public Data Explorer
Google are opening the Public Data Explorer to your data. They are making a new data format, the Dataset Publishing Language (DSPL), openly available, and providing an interface for anyone to upload their datasets.

Google now mixes social search results in with regular search results
Social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). Social Search is now also made more comprehensive by adding notes for links people have shared on Twitter and other sites.

Get answers from different sources with Mashpedia
Need a quick answer from a multitude of sources? You might want to check out Mashpedia, an encyclopedic search tool that grabs input from a variety of online content resources, including real-time results.

Semantics Is So Tomorrow
So, we all know Web 2.0 is totally yesterday and Semantic technology is the wave of the future. But what’s happening right now? How are Semantics changing the landscape of content analytics?

A Computer Called Watson
In an historic event, IBM’s Watson computer competes on Jeopardy! against the TV quiz show’s two biggest all-time champions and won. Watson is a computer running software called Deep QA, developed by IBM Research. Here’s more about Watson.

Obama Slammed For Seeing Google’s Schmidt in Private
Consumer Watchdog, one of the harshest critics of Google’s dominance on the Internet, said it was “inappropriate” for the president to meet Schmidt in private while the search engine giant is being scrutinized by various U.S. government departments.

Google Turns Vulture with New Delicious Bookmark Importer
Since Yahoo has made it clear that they are preparing to sunset their Delicious bookmark service Google has decided to make it easy for folks to bookmark Google for the place to go with this information.

Two More Google Books
One is penned by prominent Silicon Valley journalist Steven Levy, who had a lot of access to the Google and its denizens, and the other is what appears to be an insiderish tell-all by a former employee.

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