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Pandia adds a weekly Search Engine Marketing news column. We know that there are two major groups of Pandia readers. There are librarians and researchers that want to learn about how to find information on the Internet, and there are those that are more interested in Search Engine Optimization and Search Engine Marketing. We have therefore decided to split our search engine wrap-up. In this post you will find some of this week’s most interesting posts on Search Engine Marketing and optimization. New PageRank Formula May Change Your SEO Priorities
SE Journal: Previously, each link on a page passed the same amount of authority to the target page. Now, every link is weighted according to how likely a “reasonable surfer” would be to click on that link. To estimate that, Google considers a number of factors, which boil down to 2 main categories: link visibility (placement and appearance) and link relevance. So, you can say goodbye to small text links in page footers, forum and blog comments, stuffed sidebars, link exchange pages and other similar link spammer paradise areas. Page Title Nuances That Drive SEO and Traffic Value
SE Roundtable: Phrase Stacking – Read your page title(s) backwards. If you are using a hyphen as a separator, can you construct the title so there are phrases matched both forward and reverse? If not, move things around a little. How is Google feeling about sentiment analysis?
SE Guide: But one problem with all of these popularity techniques is that people sometimes talk about you because they hate you. And it doesn’t make sense that Google ought to rank your page higher if you are hated, at least not in all circumstances. For that reason, Google is working more and more with sentiment analysis, so that they can know a bit more about the tone of each link and each social media mention.
Don’t Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!
SE Guide: Part I: Duplicate Content Causes Problems. Part II: There is No Single Cause of Duplicate Content. Don’t collect them all! Part III: Only you can prevent duplicate content. Blekko Beats Google to Content Farm Bans
SE Journal: …while Google has been prepping the launch of anti-content farm changes, Blekko has already launched into action — banning the content from sites that are, or resemble, content farms. 7 Alternatives To Link Exchange
SE People: Link exchange is dead. Here are some alternatives: forum posting, blog commenting, article directory submission, social bookmarking, guest blogging, press releases, link baiting. Blekko Bans Content Farms From Its Index
SE Land: Rich Skrenta, Blekko’s CEO confirmed the ban with us today. He told us Blekko has decided to ban the top 20 spam sites from blekko’s index entirely, based on our users click /spam on results. This includes ehow.com, one of Demand Media’s top revenue generating web sites. Want Your Images To Show In Google News? Place Them Near Your Stories.
SE Roundtable: Google News tries to cluster many stories on the Google News home page or even on Google News search results. One way of getting a lot of traffic is to be a features story, but if you can’t be the features story, the next best thing is to be the features image for the story. Google’s War on Spam Begins: New Algorithm Live
SE Watch: Google’s Matt Cutts today announced the launch of a new algorithm that is intended to better detect and reduce spam in Google’s search results and lower the rankings of scraper sites and sites with little original content. Google’s main target is sites that copy content from other sites and offer little useful, original content of their own. See also: Matt Cutts. Increase Traffic and Exposure – Step By Step
SE Journal: Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow.
8 Blogs SEOs Must Check Daily
Stay on Search: This year SEOs should bookmark the following list of blogs that will help and accelerate their progress and keep them up-to-date with news, tips, and techniques related to SEO and the online marketing industry. Google AdWords Display URL Changes: Boon or Bust?
SE Watch: Google recently announced that AdWords display URLs can no longer contain capitalization in the root domain. Capitals in subfolders are still acceptable in the display URL. Click here for the rest of this week’s search engine news headlines!
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