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Here is the most recent Search Engine Marketing news nicely wrapped for you.
The FTC Privacy Report, “Do Not Track” Options and Web Analytics
A closer look at the “Do Not Track” options of the maim browsers from both the perspective of consumer privacy and web analytics.
Local Internet Marketing Is Too Complex
No wonder local Internet Marketing is a mystery to many SMB’s and even much larger businesses and organizations. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.
More Men Than Women Use Location-Based Services
According to a study reported on by eMarketer, 77% of women said that when it came to using location-based services, they were concerned about stalking. Surprisingly 60% of the men shared their fear but it didn’t stop them being the most active location-based service users.
Myspace Is Certainly for Sale, but Not by Press Release
It’s for sale, as has been widely reported, along with that intent being declared recently by top company execs. What it’s not doing is taking bids via press release, as happened in a decidedly odd fashion last week when MocoSpace, a Boston-based mobile social networking site, issued one.
Boutiques.com reveals the fashion trends on everyone’s mind
Google is unveiling Designer Analytics, a tool that enables design partners to benefit from collective knowledge gathered at Boutiques.com—giving them insight into how their products are searched, shopped and loved.
Is Google Going After Conde Nast?! Nah.
Yesterday Google unveiled “Google Weddings,” a site that ostensibly competes with what insiders in the media business understand to be a particularly lucrative niche: Bridal publications. I think the truth is, this is a marketing campaign for Google Apps – a smart way to show off the power of Google’s tools. This augurs the rise of metaservices.
Writing HTML Title Tags For Humans, Google & Bing
Danny Sullivan explains why page titles are an important part of SEO.
Foursquare Sets Super Record During Big Game
During Superbowl, Foursquare recorded check-ins from all 50 states in the United States, and from 125 different countries, including 13 check-ins from the Vatican.
Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says
Take a look at comScore’s estimates for Facebook in 2010, covering more than a dozen key performance metrics. None of them were down, and most saw significant, double-digit gains.
Updating Google Image Results For Online Reputation Management
How to online launch a reputation management campaign that pushes up flattering new images, suppresses negative images and more.
Will Digital Asset Optimization Be the New SEO?
Digital Asset Optimization is the holistic optimization of your online content – from videos and images to regular text and PDFs. Everything, from optimized file names to meta tags, is an important part. If you’re not targeting these spots, you could miss a lot of potential traffic.
How to: Conduct Foreign Language PPC Campaigns
English is rapidly being overtaken as the lingua franca of the web, as foreign languages are seeing massive growths in online use. For instance, Chinese use online grew by 755% and Arabic by 2064% between 2000 and 2008, compared to a 204% growth for English. That means that if you want to be a part of the biggest growth markets online, you need to think beyond English.
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