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Analytics and Reporting: How to define metrics that actually mean something to your bottom line. PDF  | Print |  E-mail
Thursday, 27 January 2011 17:29


We hosted a webinar on January 25, 2011, with presenters Chris Knoch and Kyle Grant. You can view the webinar online now. For the Flash-challenged crowd (iPad, iPhone), you can get the podcast version.

Chris set the stage by describing two main situations for direct marketing:
1. Unlimited Budget: Set target ROI/CPA...