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Moving from Desire to Inquire: The Second Stepping Stone PDF  | Print |  E-mail
Wednesday, 02 February 2011 17:45
Buyers step from Desire to Inquire in a complex sale

Every purchase starts with a desire, but the path from Desire to BUY will depend on how complex the purchase is. A complex sale might be described as one where there is a need for a lot of information.

For example, imagine you manage a company that manufactures vinyl windows, and the company is...