define your blogging objectives and strategy before you start writing

Blogging is complex, and each company approaches blogging differently.

Corporate bloggers have goals in mind when they prepare to launch a blog, goals such as attaining more leads through blogging. A potential problem is that blogging does not fit with the corporate culture of many organizations. If you’re intent on indulging yourself with your blog, you shouldn’t be blogging about your company.

The important thing to remember is that you should clearly define your blogging objectives and strategy before you start writing. Few company appear to have policies on blogging, though blogging has become a popular new form of communication.

 

Today’s feature article is about enterprise blogging, My advice to brand-new Google bloggers is to get a feel for blogging before they tackle controversial topics, though. When you are about to start blogging, ramp up slowly:
1) Ask someone experienced to read the first several blog posts you do.

It is very critical that corporations need to clearly see the business benefit of blogging before blogging gets the required management support.

I think Google realizes the importance of communication/blogging and tries hard to get it right. Society needs more bloggers like that to offset the play it safe attitudes that prevail among the business blogging community.